Digital Marketing

Introduction

This course is ideal for anyone who wants to understand the essentials of how to deliver an effective digital marketing campaign.
Digital Marketing will be stripped back to its core; removing buzzwords and jargon, to ensure you leave with hands on knowledge that you can implement in your business.

By the end of the day you will be able to:

Identify and focus into your key customer segments
Understand what the best channels are to communicate with your customers
Create compelling content and adverts for any channel
Speak to your audience as if you had crystal ball and could read their minds and understand their needs
Set effective and realistic goals for Digital Marketing activities grounded in data and tracked to perfection
Create eye catching marketing campaigns with simplicity and mind boggling effectiveness
Bridge the gap between sales, marketing and the business

You will leave this course motivated, inspired, relieved and much more confident in your Digital Marketing abilities. You will leave with the knowledge and understanding of what you and your business needs to do to maximise the benefits from your Digital Marketing activities.

Course code

SDMA

Location

Varies

Duration

Full day

Price

£156.00

Availability

Location: Online
Virtual delivery – 20 Mar 2025 09:00

Course Content

Morning session

The Lean Approach: Manufacturing meets Marketing

Lean canvas – Your One Page Business Plan that contains:

Your customer segments
The problems they have
The Solutions your provide
The channels you use to reach them
Likely early adopters
The existing alternative they might consider
Your unfair advantage

Afternoon session

Introducing The Marketing funnel concept: customers in at the top, money comes out the bottom, and everything else in between
Deciding your channels: How to do research on Google, Facebook, LinkedIn and Twitter
Creating ads on Google, Facebook, LinkedIn and Twitter
Tracking results on Google, Facebook, LinkedIn and Twitter
Getting leads from Google, Facebook, LinkedIn and Twitter
How to create and use landing pages on (and off) your website
Connecting to your CRM and mailing lists
Qualification: turning marketing leads into sales opportunities
Reporting using Google analytics
Practical examples and case studies.
Q and A
Your key metrics you need to track
Combine them all in your USP

Additional funding information

No One Left Behind Training Allowance
Dumfries and Galloway Local Employability partnership (Funded by the Scottish Government) are proud to be working in partnership with DG College to offer eligible individuals funding to learn new, work-related skills and training.

You can use the money to build the skills you need for a job or get some training to take your career to the next level.

And because it’s not a loan, you don’t have to pay it back.

Check if you are eligible then follow the registration process.

Are you eligible?

You must meet all of the following criteria

16 years of age or older
Resident in Dumfries and Galloway
Have the right to work and live in the UK.
Unemployed and looking to get back into work OR in employment and claiming an income-based benefit (i.e Universal Credit)

AND at least one of the following characteristics: (hyperlink to the definitions)

Parents with a child under the age of 19 (still registered in full time education)
Armed Forces Veteran
Asylum Seeker
Care Experienced
Caring responsibilities
Childcare needs
Criminal Convictions
Homeless or affected by housing inclusion.
Long Term health condition/ illness
No Limited work experience.
Refugee
Substance related conditions
Lack of Transport

If you meet the criteria, you could receive the full cost of your course fee.

Apply for your No One Left Behind Grant

To access support with the fees you must register with DG Works. Just follow the link or use the QR code. If you are already registered, please contact your Employment Key Worker for next steps.

Once you have completed the registration form and your eligibility has been checked someone from DG Works (part of Dumfries and Galloway Council) will contact you to ask you to provide the following evidence: